By Megan M. Seckman
Since the inception of their line of piece of work concern Elixir Kombucha inward Apr of concluding year, Danielle Wood as well as her hubby Corey remove hold followed the same routine. Before “Monday-Brew-Day” begins, Danielle as well as Corey (bonafide high schoolhouse sweethearts) meditate as well as exercise yoga together. With their minds as well as bodies cook to channel peaceful position out energy into their product, a 2,000-year-old elixir known every bit kombucha, they laid upwards off to their facility inward Chef Space, a shared, commercial kitchen inward the Russell neighborhood available for rent to nutrient entrepreneurs.
While brewing, however, Danielle, 29, has a dissimilar ritual: she binge-listens to existent offense podcasts. “It likely negates all the go I’ve done amongst meditation, but I beloved it,” she says amongst a laugh. Kombucha, known every bit “The Immortal Health Elixir” or “mushroom tea”, is a fermented drinkable typically made from sweetened dark or dark-green tea. Although the imbibe has been consumed inward the Far East for centuries, Westerners remove hold of late been drawn to its acclaimed wellness benefits ranging from cancer prevention to weight loss. The effervescent, slightly acidic drinkable is made past times introducing a SCOBY (symbiotic colony of bacteria yeast) to sugariness tea, which initiates the fermentation process. The SCOBY begins to feed on the saccharide as well as caffeine, releasing carbonation, good for yous antioxidants, probiotics, digestive enzymes, b-vitamins, as well as amino acids similar glucosamine. These byproducts are responsible for kombucha’s claims to fame: promoting healthy digestion, detoxification, increased energy, immune organization support, as well as articulation health.
Danielle drinks 2 spectacles a twenty-four hours from her abode brewed kombucha kegerator as well as swears past times the stuff. She was commencement introduced to kombucha inward Knoxville, of all places, spell visiting Corey’s aunt. She wasn’t an instant fan. Introducing kombucha into her diet took a lilliputian convincing from her hubby who began abode brewing his ain batches of kombucha using a SCOBY he acquired from a friend. “Our commencement batches were bitter as well as messy because nosotros were trying to larn the fermentation catamenia only right. The SCOBY looks similar a gelatinous jellyfish, as well as it took me close half dozen months to larn a gustation for it,” Danielle explains.
But every bit the span perfected their recipe over the side past times side 2 years, they experimented amongst adding organic fruit juices as well as herbs to brand the batch to a greater extent than palatable. This is the appeal to Elixir Kombucha: it comes inward a multifariousness of flavors similar pineapple-ginger as well as blueberry-pomegranate that gustation mildly sugariness as well as refreshing, non every bit bitter or acidic every bit the raw product. The span began sharing their concoction amongst friends as well as solid unit of measurement over their 3 to 4 years of abode brewing, as well as this is how their line of piece of work concern began.
“It actually barbarous inward our laps,” Danielle says of the start of their novel business. Corey’s sis suggested to her local juicer, The Weekly Juicery, that they should test her brother’s kombucha. After sampling his product, they offered to acquit it inward the shop if he became an LLC. Corey, Danielle, as well as unopen friend Ryan Cheong rented a production infinite at Chef Space as well as began taking shifts brewing kombucha as well as self-promoting. Influenza A virus subtype H5N1 twelvemonth later, the production is similar a shot sold inward over thirty stores as well as cafes including Whole Foods and all Rainbow Blossom stores. It was of late picked upwards past times a distributor that is taking the production out of state. They accept turns brewing as well as slinging their kombucha at farmer’s markets every bit their small-scale line of piece of work concern grows.
The 3 partners haven’t left their twenty-four hours jobs yet. Danielle is a traveling biometric screener for insurance companies, Corey is a nurse, as well as Ryan industrial plant inward the nutrient as well as drinkable industry. They create remove hold a timeline for bringing each other on full-time. Until then, Danielle as well as her partners volition reach off to last flexible as well as balanced amongst a lilliputian assistance as well as guidance from their ancient elixir, intentional meditation, as well as podcasts.
Here’s what Danielle, the kombucha girl, is reading, watching, as well as listening to:
Reading
Danielle isn’t much of a reader every bit it to a greater extent than oftentimes than non takes her half dozen months or thence to consummate a book. However, when she does read, she likes books close starting a line of piece of work concern such as:
Watching
Listening to
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While brewing, however, Danielle, 29, has a dissimilar ritual: she binge-listens to existent offense podcasts. “It likely negates all the go I’ve done amongst meditation, but I beloved it,” she says amongst a laugh. Kombucha, known every bit “The Immortal Health Elixir” or “mushroom tea”, is a fermented drinkable typically made from sweetened dark or dark-green tea. Although the imbibe has been consumed inward the Far East for centuries, Westerners remove hold of late been drawn to its acclaimed wellness benefits ranging from cancer prevention to weight loss. The effervescent, slightly acidic drinkable is made past times introducing a SCOBY (symbiotic colony of bacteria yeast) to sugariness tea, which initiates the fermentation process. The SCOBY begins to feed on the saccharide as well as caffeine, releasing carbonation, good for yous antioxidants, probiotics, digestive enzymes, b-vitamins, as well as amino acids similar glucosamine. These byproducts are responsible for kombucha’s claims to fame: promoting healthy digestion, detoxification, increased energy, immune organization support, as well as articulation health.
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| Danielle, Corey as well as Ryan are expanding their distribution of kombucha out of state. Photos past times Melissa Donald |
Danielle drinks 2 spectacles a twenty-four hours from her abode brewed kombucha kegerator as well as swears past times the stuff. She was commencement introduced to kombucha inward Knoxville, of all places, spell visiting Corey’s aunt. She wasn’t an instant fan. Introducing kombucha into her diet took a lilliputian convincing from her hubby who began abode brewing his ain batches of kombucha using a SCOBY he acquired from a friend. “Our commencement batches were bitter as well as messy because nosotros were trying to larn the fermentation catamenia only right. The SCOBY looks similar a gelatinous jellyfish, as well as it took me close half dozen months to larn a gustation for it,” Danielle explains.
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| Danielle secures a filter on overstep of a container amongst kombucha, which is purpose of the fermentation process. |
But every bit the span perfected their recipe over the side past times side 2 years, they experimented amongst adding organic fruit juices as well as herbs to brand the batch to a greater extent than palatable. This is the appeal to Elixir Kombucha: it comes inward a multifariousness of flavors similar pineapple-ginger as well as blueberry-pomegranate that gustation mildly sugariness as well as refreshing, non every bit bitter or acidic every bit the raw product. The span began sharing their concoction amongst friends as well as solid unit of measurement over their 3 to 4 years of abode brewing, as well as this is how their line of piece of work concern began.
 |
“It actually barbarous inward our laps,” Danielle says of the start of their novel business. Corey’s sis suggested to her local juicer, The Weekly Juicery, that they should test her brother’s kombucha. After sampling his product, they offered to acquit it inward the shop if he became an LLC. Corey, Danielle, as well as unopen friend Ryan Cheong rented a production infinite at Chef Space as well as began taking shifts brewing kombucha as well as self-promoting. Influenza A virus subtype H5N1 twelvemonth later, the production is similar a shot sold inward over thirty stores as well as cafes including Whole Foods and all Rainbow Blossom stores. It was of late picked upwards past times a distributor that is taking the production out of state. They accept turns brewing as well as slinging their kombucha at farmer’s markets every bit their small-scale line of piece of work concern grows.
 |
| The containers inward the background incorporate several SCOBYs. |
The 3 partners haven’t left their twenty-four hours jobs yet. Danielle is a traveling biometric screener for insurance companies, Corey is a nurse, as well as Ryan industrial plant inward the nutrient as well as drinkable industry. They create remove hold a timeline for bringing each other on full-time. Until then, Danielle as well as her partners volition reach off to last flexible as well as balanced amongst a lilliputian assistance as well as guidance from their ancient elixir, intentional meditation, as well as podcasts.
Here’s what Danielle, the kombucha girl, is reading, watching, as well as listening to:
Reading
Danielle isn’t much of a reader every bit it to a greater extent than oftentimes than non takes her half dozen months or thence to consummate a book. However, when she does read, she likes books close starting a line of piece of work concern such as:
- The 4-Hour Workweek by Timothy Ferriss. Influenza A virus subtype H5N1 guide for readers to alive to a greater extent than as well as go less through efficiency strategies for entrepreneurs.
- Brewing Up a Business by Sam Calagione, founder of Dogfish Head Brewery.
Watching
- Silicon Valley — All 3 of the partners remove hold tuned inward to this demo due to its amusement as well as real-life connections to running a startup. Danielle takes notes close the line of piece of work concern side, but the comedic value is what keeps her watching.
- Full Frontal amongst Samantha B.
- Last Week Tonight amongst John Oliver — “Satire word doesn’t bog me downwards similar the talking heads on 24-hours a twenty-four hours inward mainstream news. I need a lilliputian comedic relief from the reality of what is going on,” Danielle says.
Listening to
- Danielle listens to the meditation app called Buddhify that she purchased from iTunes for $5. This app leads practitioners through meditation practices geared toward a multifariousness of environments: meditation for sleep, for waking, for travel, for stress, etc. Danielle has been interested inward “present nation awareness” as well as mindfulness for over a twelvemonth (right around the fourth dimension her line of piece of work concern was launched) inward an attempt to rest grounded as well as alive inward the instant amidst the flurry of action that comes amongst beingness an entrepreneur.
- True offense podcasts such every bit My Favorite Murder are Danielle’s guilty pleasure. This podcast tells the narrative of a murder amongst comedic commentary spell analyzing the crime.
- On Being amongst Krista Tippett is also some other of Danielle’s favorite wellness podcasts. “I similar her calm speaking vocalisation every bit she relates stories close things similar how nosotros acquit tension inward the trunk as well as EMDR [a psychotherapy used to reroute fear-based emotions].”