“I’m the to the lowest degree qualified as well as to the lowest degree probable somebody to succeed, exactly I pose ane human foot inward front end of the other, no thing what,” says this local possessor of 2 businesses. She gives her ten rules of survival.

By Megan S. Willman




When I walked into DBS Interactive, a Louisville society specializing inwards spider web pattern as well as programming, to run into amongst CEO as well as Founder Cyndi Masters, I was greeted past times both Cyndi Masters as well as her domestic dog Super Cooper Masters. This warm welcome set upwards the musical note for an engaging conversation almost the ups as well as downs of line of piece of employment concern as well as life, every bit good every bit Cyndi’s unfailing efforts to alive out her values inwards all she does. It sounds similar a tall order, but Cyndi is upwards to the challenge. Influenza A virus subtype H5N1 survivor of a traumatic encephalon injury from a motorbike accident, a bout amongst cancer, as well as a back-breaking autumn that led to spinal reconstruction, Cyndi twice had to larn to walk again. She has non but survived; Cyndi has thrived.


Cyndi cuddles amongst her domestic dog Super Cooper Masters or Cooper for brusque inwards the conference room of DBS Interactive.
Photos past times Melissa Donald 

How does she exercise it? Cyndi says she has pushed uphill all her life. “I’m the to the lowest degree qualified as well as to the lowest degree probable someone to succeed, but I position i human foot inwards front end of the other, no affair what.” Cyndi founded DBS Interactive inwards 2000 amongst back upwards from the Traumatic Brain Injury Trust Fund. Her struggles stimulate got helped her define what matters most inwards her life. “Even when I lost everything, I was nevertheless happy.”

These smaller SIPS panels are recycled as well as used for other projects.


Cyndi believes inwards showing kindness first, as well as that value was never to a greater extent than evident than during the recent recession. In lodge to buy the farm on DBS going, Cyndi could stimulate got set off her employees, but instead she took a huge risk. Cyndi says, “I maxed out my credit, turned inwards my retirement, as well as mortgaged everything.” Today, DBS Interactive is a thriving as well as debt-free business. “I did what I felt I had to do.”

Cyndi stands inwards the structure yard at the FischerSIPS facility where the Mighty Small Homes panels are made. 


Similarly, when Cyndi as well as Damian Pataluna co-founded Mighty Small Houses inwards 2013, they were drawn to exercise as well as thus out of a wish to render durable housing to survivors of natural disasters such every bit the earthquake inwards Haiti. Cyndi explains, “The panels nosotros role are flexible inwards a hurricane, rigid plenty for elephants to stand upwards on, as well as calorie-free plenty for anyone to position up.” The modest family drive has gained a lot of attending recently, as well as Cyndi believes it’s a reflection of the growing wish to ain an affordable, beautiful domicile but to also live able to bask other facets of life.

Cyndi used smaller recycled SIPS panels to build a chicken coop located inwards the dorsum of her home.


Quality of life agency everything to Cyndi, as well as she believes that nosotros must all move together to accomplish it. Problems ebb as well as flow, as well as nosotros tin lean on as well as larn from each other. Her values of honey as well as kindness are at the pith of the tips she offers:

Cyndi’s Tips for Success inwards Life
  1. “Make friends amongst your competitors. Collaborate as well as larn from each other. It volition exercise goodness your clients as well as volition educate your ain strengths.”
  2. “I believe giving it away ever gets us more. Love is the answer, no affair the question. It’s impossible to hand honey without it amplifying.”
  3. “Don’t Pb amongst fear. When fright stops motivating us, nosotros realize in that place is an abundance for everyone.”
  4. “Surround yourself amongst keen people. My success is to a greater extent than a will to them than to me.”
  5. “Hire based on kindness. You tin instruct the skills needed for the task but non kindness.”
  6. “Put checks as well as balances inwards identify for everything. Mistakes tin live made fifty-fifty trying to exercise the correct thing. We stimulate got to stimulate got a security net.”
  7. “Business is lonely. It’s difficult to stimulate got consummate transparency when things are rough. Find people you lot tin trust.”
  8. “It’s OK for me to live the start i to give. I ever start amongst giving.”
  9. “My line of piece of employment concern is non my identity. It’s a vehicle to assist me brand a difference, accomplish things, as well as assist people.”
  10. “Business is existent life. I used to attempt to alive my business, spiritual, as well as personal lives separately. We stimulate got to live our whole selves everywhere nosotros are. It’s harder, but it makes life to a greater extent than meaningful.”


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