Michelle Maxim's Personal Touch


By Megan Willman

For Michelle Maxim, abode wellness attention is all almost the personal touch. When her dad was diagnosed alongside Alzheimer’s, she in addition to her household unit of measurement realized that his attention needed to include to a greater extent than than only having his physical needs addressed.


Peace of heed was at stake, in addition to Michelle knew the degree of attention she expected. “I knew what service I wanted to take in for my household unit of measurement in addition to friends, in addition to I believed my partner in addition to I could render it amend than anyone around,” she says. With that vision inwards mind, Michelle used her retirement funds from her ‘day job’ to opened upward a Home Helpers in addition to Direct Link franchise inwards 2012.

Michelle plant amount fourth dimension inwards information technology contract management for a fellowship that does many peachy things inwards our community, but Home Helpers & Direct Link allows her a to a greater extent than hands-on approach to helping people. “I locomote a lot now, but I e'er experience then skillful when I come upward away from a client’s home, household unit of measurement meeting, or when I locomote our booth at vendor fairs or festivals,” she says.

Shortly afterwards opening, Michelle’s partner left the business, but she was determined to maintain things afloat. Her mom in addition to sis helped alongside staffing in addition to provided attention for clients. She says they were her stone inwards the showtime twelvemonth in addition to without them the concern would non direct hold survived. In 2013, Michelle’s niece, Leighana Cashon, left her pharmaceutical career in addition to joined Home Helpers. She’s instantly a manager in addition to takes the Pb alongside marketing. “Without question, I would non direct hold been able to proceed helping people without her,” Michelle says. “I’m glad to extend the household unit of measurement concern in addition to direct hold her alongside me.”


As alongside many small-scale businesses, the hardest purpose is getting the give-and-take out. “You direct hold a vision that people volition live knocking downwards your door because the require is then great, but getting your advert out at that spot is the hardest thing,” Michelle says. “The challenge is having others take in your vision.”

Michelle is proud to render the personalized, whole-family service that Home Helpers & Direct Link offers. Her wishing to “do a skillful affair for people every day” has helped her to persevere through the difficult times in addition to allowed her to forge ahead.
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